Vision vs Perspective

When we look out over an ocean horizon , we see obstacles such as rocks, incoming waves, possibly even sea creatures. Conversely, when we look at a tall skyscraper, the curvature of the fascia, or possibly, the floating glass windows delineate infinity lines. Both of these ways of seeing, aides us is drawing a conclusion, whether it being what course to sail, or how to enter a building. Moreover, that is how vision and perspective at times are perceived.

Vision

When approaching a brand, you have to understand the culture, the mindset and overall, the feel that you want to communicate to your audience. At first, you may think? Culture! Mindset! Feel! How is this relevant to anything online, or in this case brick and mortar. Brand consumption in the online space and app based universe is growing exponentially. This large appetite has emboldened everyone to have an: opinion or in this case an obstacle. These obstacles, can and will dictate how you either:

• Introduce your band

• Develop your brand

With an overview of the terrain, you are able to see how to sail forward and through stormy waters. There will be stormy waters in brand development and launches. At the outset of this article, everyone has a right to view things through their eyes, but does it mean it is right for you?

Perspective

Entertaining the idea again of looking up a building, we understand that we have a limited range of what we can see, because of scale, or even the shape may obscure our overall view. A linear approach to branding is without question needed when solving operational, logistical, and above all budget analysis to ensure a brands success. Why? Firstly, with a linear ideation, you can see how to keep your brand on target to reach optimum brand performance and revenue. However, lets be clear, liner ideation, is not removing creative thinking. Sometimes, it takes other worldly concepts to either hone in brand on core values, or leverage resources for a successful launch. Here are two points, to always keep in mind:

• Keep focus on the details that will improve your brand for the short and long term

• Have laser focus on your target goals for your brand.

In today’s lighting market, evolving brands need to have an army of visionaries and linearies ( Nousprint word ). They simultaneously create an overall scope and snapshot of a brand. Most posses the quality to do both, but very few, master the art of how to pull out wide and go small, to steer a brand to its zenith of cult following.